In 2015 café owner Geoff Cropley came to the realisation that his business would run a lot smoother and he’d have a better relationship with his customers if he could remember their names and orders. You know what it’s like. You walk into your favourite café and they know your order. It makes the experience even better if they remember your name. As a customer you feel engaged and appreciated and are more likely to be loyal.
After scouring the world for a system that would work for his business, Geoff realized that using facial recognition technology would be the perfect solution. The problem was, such a system didn’t exist. So, instead of giving up, Geoff invented it. After 18 months of prototyping and stress testing in a real-life environment, and seeing large improvements in customer loyalty and profitability in his business, Noah Facial Recognition Pty Ltd was launched.
The faces of customers at Sydney's Bahista Cafe are scanned by an iPad as they approach the barista at the coffee machine. Instantly the customer's name, favourite order and whether they are due for a loyalty reward flashes up on another iPad facing staff.
ORDERING a coffee is coming with an extra bit of technology thanks to an innovative North Sydney company. NoahFace has created software that remembers cafe customers' faces and their favourite drink. The idea for the technology started brewing when Geoff Cropley and Julie Buchanan opened up Bahista Cafe in Sydney three years ago ...
Recently Channel 10 Eyewitness News ran this story about how the customers of Bahista Café in Sydney's CBD have really embraced the technology and appreciate the higher level of personal service they now enjoy.